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12 Free SEO Tools You Must Use.

September 1, 2011 By Leave a Comment

f_21311108826_stackofmoney.jpgEffective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
Here is a list of free and proven for their effectiveness SEO online instruments:

1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.

2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.

3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. It’s very easy to use it.

4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.

5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.

6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

7) http://www.123promotion.co.uk/tools/robotstxtgenerator.php . You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you don’t want to be crawled.

All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.
8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.

9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.

It will help you figure out why some of your competitors are ranking better than you.

10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor’s domains.

11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.

12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.

You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.

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So You Want To Be an Affiliate

September 1, 2011 By Leave a Comment

f_1money5.jpgAffiliate marketing is greatly promoted on the internet as the answer to new found wealth. When in reality almost ninety percent that join up as an affiliate earn less than a hundred dollars a month. The Affiliate marketer isn’t hurting though because everything they offered was geared to make sure they always win. It’s best to remember that the ninety percent who are receiving little value financially are the financial life blood of the marketer. They purposely design their website “squeeze” page to lure the gullible into believing in the dream of making lots of easy money. Offering free this and free that to help make the small investment required seem like a real deal. Now in all fairness there is the ten percent that achieve that higher income. However they succeed because they know it’s a highly competitive arena and understand what internet marketing practices it takes to succeed.

Many times the more successful affiliate marketers offer a free website as part of their road to wealth package. Oh, they keep their word all right. They will provide easy access to getting a domain name, web hosting, and the installation of the free website. However it’s usually a one page website designed and optimized to benefit the affiliate marketer not the new

affiliate. On top of that the marketers don’t care if the new sign up understands what he is doing. There’s no “Before You Start” manual offered explaining established internet marketing technique. Even the hosting, which is an additional cost, is often also owned by the affiliate marketer. Those ten percent who are doing will either have enough capital to have well

designed websites made or know how to make one themselves. To succeed as an affiliate you must have a good website.

In order for an affiliate to earn income from their new one page website they need one crucial thing. Customers! And on the internet that only happens if you get “traffic”. This is when the small investment ends and the novice finds out that they have to again dig deep into their wallet. To make things worst most free websites have the HTML code search engine optimized to benefit the affiliate marketer. The internet newbie doesn’t realize this having no understanding of the mechanics of websites. Also even though they have access to the websites control panel it’s meaningless. They have no way of making changes to their advantage unless they already own and know how to use an HTML editor which most folks usually don’t. The novice affiliate is pretty much forced to use pay per click advertising to generate any traffic to their sight causing again more drain on the finances. The point being made here is that being an affiliate can be very profitable but it’s not an accident.

Anyone who wishes to improve their income by being an affiliate needs to be patient and do their homework. Don’t be sucked in by promises of wealth. One doesn’t have to be a webmaster but they do need to understand how affiliate marketing works. There are hundreds of digital eBooks and paperbacks available to assist one on their research in this area. There’s

also reputable software products that are specifically designed to assist the new affiliate in their endeavor to be more profitably productive. There is nothing wrong with wanting to be a part of the American dream of moving on up. Go for it. Just be careful so that when all is said and done it doesn’t end up being an expensive nightmare instead of a dream come true.

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Yahoo Search Marketing For Advertisers

September 1, 2011 By Leave a Comment

f_0money2.jpgFor an advertiser, penetrating more media with their advertising message is the best way of disseminating that message to as many people as possible. Of course, the problem with traditional advertising media, like broadcast and print is that although you can identify the demographic that you want to target, you are still not so sure that it will be reaching that demographic at the right time.

This is where the advantage of Internet advertising comes in. Since surfing online has a measure of interactivity to it, you, as an advertiser, are also getting a bit of information from the user. This information can be quite useful in helping an advertiser find out whether his ad is perfectly targeted for that person. For example, a person who surfs and searches for information on aquariums may be more willing to click an ad that advertises fish food. This targeted advertising is the peculiar — and quite useful — characteristic of the Internet. There might not even be a similar situation that can approximate this level of sophistication in the other forms of traditional media.

This feature of the Internet is also its best selling point and the reason why there is a steady rise in advertising revenues online. This means that advertisers are beginning to see how effective Internet advertising can be in reaching their intended target audience and in eliciting the proper response on that ad (by clicking on the ad and then making a purchase).

Yahoo!’s new program for advertisers, Yahoo! Search Marketing has been specifically designed to make Internet advertising so much easier for advertisers. Using the technology of Overture Services, Inc., Yahoo! Search Marketing is a far more intuitive product compared to its competitors. Currently it offers a number of features that addresses the advertising needs of both small and big advertisers.

For people who want to focus their advertising efforts to a far more specific market or demographic, they can use Local Advertising to identify the specific area that you want to focus on. This is a great tool for advertisers whose service reach is only limited to a city or a small geographical area.

On the other hand, advertisers who want to further expand their reach beyond search results can use Content Match that allows clients to reach customers who visit other websites, newsletters and even email. With Content Match, an advertiser can even target the potential customer at precisely the right time when they are about to make a purchase. No other type of advertising medium can hope to duplicate this.

Advertisers who are planning to sell a product can take advantage of Yahoo! Search Marketing’s Product Submit feature wherein the product can be featured prominently in Yahoo!’s popular Yahoo! Shopping page that is seen by millions of potential buyers. The good thing with this feature is that it also follows Yahoo! Search Marketing’s click per performance strategy — effectively making each click a pre-sold visit.

These features are just some of the many innovations that Yahoo! Search Marketing is offering to its advertisers in a bid to gain the top crown in Internet advertising in a very competitive market.

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